Note: For products with installation service, please do not unbox or assemble the. For Peps, this translates into Rs 5,500 crore market of non-consumers, or potential customers. Mirage is 100 pure PU foam mattress and is free of hazardous chemicals. ![]() Reports suggest the potential is Rs 6,000 crore, with the spring mattress segment worth Rs 550 crore. In an interview, Peps Industries Private Limited managing director K Madhavan speaks to TNIE about his company’s plans. We are Hypnos, the latest innovation from the house of Peps, inviting you to slow down. SleepWell mattresses are cheaper than Peps mattresses, despite offering nearly the same quality, comfort, and features when it comes to price. Peps has redefined the way Indians sleep. Concerning warranty, both mattress manufacturers offer the same warranty period up to 10 years of warranty. First thank you for the awesome product of Hypnos(PEPS) coming in box that was superb experience to unpack th. In the innerspring mattress sector, Bengaluru-headquartered Peps is considered to be India’s largest brand with a product lineup that takes up 56% of the market share. Check Hypnos Mattresses Prices and offers last updated on 28-Nov-23. The company has set up a Rs 22 crore project for this year for Hypnos.įollow The New Indian Express channel on WhatsApp Hypnos products are already positioned on online platforms such as Amazon, Flipkart etc. We plan to have exclusive Hypnos stores across metros pan-India. The ultra luxury products range from `45,000 to `1 lakh plus. We are Hypnos, the latest innovation from the house of Peps, inviting you to slow down. The third segment is priced between Rs 26,000 and Rs 50,000. Spine Guard is priced from Rs 22,000 to Rs 40,000. Jayem Enterprises - Offering Size: Single 6 inch Hypnos Mirage Dark Blue PU Foam Mattress at Rs 6000 in Coimbatore, Tamil Nadu. Spring Koil, which is priced between Rs 9,900 and Rs 16,000, is the first segment. We have segmented products according to the buying capability of customers. How will you reach out to all sections of the society? ![]() Competitors are copying everything, right from the product to the branding. Initially, the challenge was educating customers about spring mattresses. In last three years, we made inroads to go pan-India. We have facilities in Pune, West Bengal, Delhi and Coimbatore a workforce of 650 and a network of 5,000 dealers. From Rs 4 crore in 2006, our turnover grew to Rs 300-plus crore in 2017. In 2006, Peps disrupted the metal spring mattress market. ![]() After consolidation in India, we will move to the remaining countries. We have a 30-year agreement for India, Sri Lanka, Bangladesh and Nepal. Getting the customers believe and buy the product was a challenge.Īfter taking over a sick unit in 2006, we associated with Restonic. Even today, a majority of 1.3 billion people use cotton mattresses. While 79% developed and developing countries use spring mattresses, India is yet to accept it fully.
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